DRYWOOD STUDIOS GAMES LLCIDENTITY / 01

GOOD FRIENDS.
GREAT RIVALS.

The Friend Fighters identity. An arcade wordmark built from original angular letterforms, a pair of forward-leaning Fs, and the spark of a friendly rivalry.

FRIEND FIGHTERS / PRIMARY MARKFriend Fighters

A game by Drywood Studios Games LLC

01 / The marks

ONE GAME. EVERY SIZE.

Horizontal color logoHORIZONTAL / HEADERS & SIGNATURES
Reversed stacked logoSTACKED / HEROES & TITLES
FF emblem with impact sparkEMBLEM / ICONS & SMALL SPACES
Single-color light logoSINGLE COLOR / SIMPLE REPRODUCTION

All logo lettering is outlined. The SVGs need no installed font. Transparent PNG versions are supplied alongside each vector.

02 / Color

PAPER. INK. ARCADE ORANGE.

CREAM

#F1EEE5
RGB 241 / 238 / 229

CHARCOAL

#242A29
RGB 36 / 42 / 41

ARCADE ORANGE

#EC4E32
RGB 236 / 78 / 50

Let cream and charcoal carry the page. Reserve orange for the mark and energetic accents. Use charcoal for small text on cream; the website uses darker orange where readable interface text requires it.

03 / Typography

LOUD TITLES. EASY READING.

BARLOW CONDENSED / 800

PICK A FRIEND.
SETTLE THE SCORE.

Short uppercase headings, generous scale, tight line spacing. Keep longer sentences in the body font.

DM SANS / 400

The group chat talks a big game.
Time to back it up.

Clear, conversational copy for navigation, instructions and supporting text. Fonts and their licenses are included for this guide.

04 / Usage

GIVE IT ROOM TO PLAY.

Clear space

Leave at least one quarter of the total mark height clear on every side. Keep other text and artwork outside this space.

Minimum digital sizes

Horizontal: 132 px wide. Stacked: 160 px wide. Emblem: 24 px square. Below 24 px, use the supplied favicon and inspect it at actual size.

Backgrounds

Use the color mark on cream or a quiet light surface. Use the reversed mark on charcoal or dark imagery. Use monochrome for a single-ink application.

Keep the drawing intact

Scale proportionally. Keep the lettering, spark, spacing and slant together. Avoid stretching, recoloring individual letters, adding effects or setting the mark over busy artwork.

05 / Attribution

THE GAME & THE STUDIO.

The game is always Friend Fighters. The studio is always Drywood Studios Games LLC. Keep the studio credit secondary to the game logo, in readable body type.

A game by Drywood Studios Games LLCUn juego de Drywood Studios Games LLC

Neither proper name is translated. The earlier Friends Fighter packaging and campaign downloads are legacy materials and are not part of this identity kit.

06 / Files

READY FOR YOUR NEXT ROUND.

Three compositions, four color variants. SVG masters and transparent PNGs, plus English and Spanish sharing images at 1200 × 630.